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Robinhood vs Ally Compared: Which Is The Best?

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Robinhood and Ally Invest may look similar on the surface, but these two low-fee brokers have a fair number of differences between them. Robo-investment platforms are shaking up the investment brokerage space and giving a greater number of investors access to popular features such as fractional shares, forex, and crypto.

If you are new to investing or just looking to lower your portfolio fees, check out our in-depth, comparison as we dive into the current features, pros, and cons, and alternatives of Robinhood and Ally Invest.

The Main Differences Between Robinhood vs Ally Invest

The main differences between Robinhood vs Ally Invest are:

  • Robinhood allows fractional shares trading, whereas Ally Invest only offers full share trading
  • Robinhood has cryptocurrency trade support, whereas Ally Invest does not
  • Robinhood has a slower response time by phone and email. whereas Ally Invest has 24/7 customer service (online chat, phone, and email)
  • Robinhood focuses on its investment platform, whereas Ally Invest has a full range of integrated banking services
  • Robinhood does not offer advisory services, whereas Ally Invest has a Robo-advisor option for managed portfolios
  • Robinhood does not offer forex trading, whereas Ally does.

What is Robinhood?

Robinhood is a Robo-investment platform that is most revered by mobile users. The app offers $0 commission trades on stocks, options, ETFs, and cryptocurrency. There is no account minimum. A paid upgrade is available for advanced trading options such as instant funds, extended trading periods, and investing on margin.

Robinhood Trading Company

Current Promotion

As of February 2020, Robinhood is offering one free stock when you join. While the popular stocks advertised are Apple, Ford, and Sprint, Robinhood states that stock is chosen randomly from their inventory of settled shares. The value of that share can vary greatly from $2.50 to $200.

You must sign up through the promotional page to qualify and you can keep the stock or sell it once it is been in your account for 2 trading days.

Brief History

Robinhood was founded in 2013 by Co-Founders Vladimir Tenev and Baiju Bhatt. It is headquartered in California. The mobile app changed the industry by being one of the first to offer commission-free trades. After its quick popularity, most large brokerage firms were forced to follow suit.

It currently has over 10 million users and a $7.6 billion valuation. Robinhood is climbing the ranks to be one of the largest brokerages. In 2020, Robinhood has plans to expand its app offerings to the UK.

Robinhood is FINRA-approved, registered with the SEC and a member of SIPC. The company makes money from interest on customers’ cash balances and margin loans.

Robinhood Gold

Once you get the hang of Robinhood, you may be interested in upgrading to Robinhood Gold. The charge for upgrading to Robinhood Gold is $5 per month. Three main features make Robinhood Gold appealing to active investors.

  1. Invest on margin ($2,000 account minimum (required by Federal regulation)
  2. Early and late trading (trade 30 minutes before the market opens and two hours after it closes)
  3. No waiting for ACH transfers or reinvestments. Get instant access to your money so you can trade faster and more efficiently.

Robinhood Crypto

One of the biggest advantages of Robinhood is the ability to invest in crypto. This is a feature that many of its competitors have yet to copy. Buy crypto by loading funds into your investing account by using the balance from sold shares.

Robinhood Crypto is available in 46 states and Washington D.C. (as of 4th quarter 2019)

robinhood vs ally crypto

The following cryptocurrency options are available

  • Bitcoin (BTC)
  • Bitcoin Cash (BCH)
  • Dogecoin (DOGE)
  • Bitcoin SV (BSV)
  • Ethereum (ETH)
  • Ethereum Classic (ETC)
  • Litecoin (LTC

Worth noting: cryptocurrency is not supported via FINRA or SIPC. However, the value of crypto is on the rise. Robinhood is a safe place to gather research on crypto and get your feet wet in this virtual market.

Cash Management

Robinhood announced in late 2019 that they were adding banking to the mix to compete with digital-only competitors. The cash management account boasts a 1.80% APY, a debit card, and a free ATM withdrawal network of over 75,000 ATMs. The cash management option is also FDIC insured due to Robinhood’s partnership with notable banks.

As of February 2020, you can only provide your email to join a virtual waitlist. The cash management account will be accessible through your Robinhood investing account.


Robinhood encrypts your account password (never stored in plaintext), your social security number, and other sensitive information before they are stored. Once banking credentials are verified, they are never accessed again. As a digital-only brokerage, Robinhood is full of security features that mobile users can appreciate.

Bonus security features include mobile app access using TouchID, FaceID, or custom pin code. Plus, two-factor authentication via an external authenticator app or SMS.

Customer Support

Robinhood offers phone and email support, but if you have a quick question about your trade, don’t expect to get ahold of them quickly. You may also have a tough time getting started with trades if your bank account does not link correctly. If 24/7 customer support is important to you, you should look elsewhere for hand holding, (i.e. Ally Invest, Fidelity, and E*TRADE all have 24/7 customer support).

robinhood review

Robinhood Snacks

Robinhood Snacks provides daily and weekly financial trends newsletters. The 3-minute e-mail newsletter will keep you updated on finance topics and give you a plethora of conversation starters.

They also produce a daily podcast called “Snacks Daily”. A blog post in mid-January boasted that the Snacks Daily podcast had reached over 10 million downloads. You can also get the 3-minute version podcast called Snacks Minute which consistently ranks in Spotify’s top 10 podcasts.

The newsletter is available for free (even if you are not a Robinhood user). Just provide your email address to sign-up.

Robinhood Referral Program

Refer friends to Robinhood and you both will be rewarded with free stock. Robinhood awards its referral members with up to $500 in free stock every year. Quickly build a strong portfolio just by getting your friends and family to sign up for Robinhood. Only one Robinhood account is allowed per person.

Invite your friends from the mobile app in 3 easy steps:

  1. Locate the account icon in the bottom right corner, tap
  2. Then tap the invite friends, get free stock
  3. And finally, tap invite friends

What is Ally Invest?

Ally Invest offers a wide array of investment options including stocks, options, ETFs, mutual funds, and forex. You will also receive free robust financial tools and enjoy free trading and a $0 account minimum.

With Ally Invest you can choose between two investment approaches, self-directed trading, and managed portfolios. With self-directed trading, you can start trading stocks and ETFs with no account minimum. By signing up for a managed portfolio, you will gain access to a team of investment specialists. It only takes a $100 to start and there are no advisory fees, annual fees, or rebalancing fees.

Ally Invest

Current Promotion

Ally Invest is currently offering up to a $3,500 cash bonus when opening an investment account. You must deposit at least $10,000 to quality. Accounts are verified 60 days after opening and bonus and qualifying deposit is not available for withdrawing for 300 days.

  • $3,500 Bonus ($2MM+ Deposit or Transfer)
  • $2,500 Bonus ($1MM – $1.99MM Deposit or Transfer)
  • $1,200 Bonus ($500k – $999.9k Deposit or Transfer)
  • $600 Bonus ($250k – $499.9k Deposit or Transfer)
  • $300 Bonus ($100k – $249.9k Deposit or Transfer)
  • $200 Bonus ($25k – $99.9k Deposit or Transfer)
  • $50 Bonus ($10k – $24.9k Deposit or Transfer)

You can also transfer your current brokerage account to Ally and Ally Invest will cover any transfer charges up to $150. You must invest at least $2,500 and the transfer charge will show up as an account credit within 30 days of the charge. Please note: the credit does not apply to Termination or Maintenance Fees.

Ally Forex

Ally offers a separate app for Forex trading. Forex is the most traded market globally with a daily turnover of over $3 trillion. Trade-in over 50 currency pairs including gold and silver, all in real-time.

While the minimum to invest is $250, Ally Forex suggests starting with $2,500 for best trading. If you have questions, Ally Forex offers customer service around the clock starting Sunday at 10 am ET to Friday at 5 pm ET.

Ally Invest Forex

Customer Support

Ally Invest offers 24/7 customer service via online chat, phone (855-880-2559) and email ([email protected]). Talk with real brokers who can answer all of your investment questions.


Since Ally is also a bank, they offer bank-level security for your investment accounts. Ally uses SSL encryption, 2-step authentication, automatic log-out, and account monitoring for potential fraud.

Social Impact

For the last few years, Ally Invest has focused on making a social impact in the communities it resides in. According to the 2018 report, Ally focused on affordable housing, workforce preparedness and digital job training, and financial education.

Ally employees donated 21,000 volunteer hours during 2018. Since 2011, over 117,000 people participated in Ally Wallet Wise classes.

Shared Features

  • $0 account minimum
  • $0 commission stocks, ETFs, and options+
  • Strong mobile app
  • No physical branches
  • No demo account

robinhood vs ally invest

What are the Fees?

Robinhood and Ally Invest have commission-free stocks, options, and ETFs trading. Both platforms also offer a $0 account minimum.



  • No account minimum
  • $0 commission stocks, ETFs, and options
  • Cryptocurrencies (Bitcoin) trade support
  • Fast and reliable mobile app

Ally Invest

  • No account minimum
  • $0 commission on stock, options, and ETF trading
  • An abundance of investment research
  • Powerful tools
  • Intuitive website
  • Chat, email, and phone available 24/7
  • Connect your investment account to comprehensive Ally banking services



  • Could use more financial education tools
  • Not available nationwide
  • No mutual funds
  • No retirement accounts
  • Spotty customer service
  • Difficult to print statements and tax documents from app

Ally Invest

  • Mutual funds all require a transaction fee ($9.95 for each no-load fund, funds with a sales load can have variable fees)
  • No physical branches
  • Trading is only available on US markets
  • High margin rates


Is Ally Invest good for beginners?

Ally Invest offers an intuitive trading platform and low fees. However, it may not be the best choice for newbie traders since it lacks financial education and a trading simulator.

Is Ally Invest legit?

Yes. Ally Invest offers free trades and no required account minimum. You can also take advantage of Ally’s online banking services. The platform is easy to use for both beginners and advanced traders.

Does Robinhood affect your credit score?

No. Robinhood does not report to any credit bureaus. Since there is no reporting, your credit score will not change. Robinhood is an investing platform that helps you make money.

However, if your balance became negative and you needed to pay back Robinhood, you should do so as soon as possible. If Robinhood does not receive repayment, they have the right to turn the debt over to a collection agency which would decrease your credit score.


robinhood vs ally alternatives


E*TRADE is a top online broker with $0 commissions. Active traders will appreciate a powerful trading platform, while beginners can take advantage of E*TRADE’s financial education resources.


  • A large variety of investment choices
  • High-rated customer support (phone, email, and chat 24/7 + 30 local branches)
  • Industry-leading mobile app


  • The website navigation needs to be updated to make it easier to find basic information
  • $75 full transfer out fee

Charles Schwab

Charles Schwab is a great choice if you are looking for $0 commissions on a large selection of stocks and ETFs. The platform also offers no-transaction-fee mutual funds. You will also appreciate top-notch research and an updated mobile app.


  • No minimum account requirement
  • A large variety of mutual funds
  • Charles Schwab is acquiring TD Ameritrade for a better overall experience


  • Your uninvested cash defaults to an account that pays less than 0.5%. (This can be changed to increase your return but you have to proactively switch).
  • Mutual funds not in the no-fee program have steep commissions ($49.95 to purchase these funds)

Interactive Brokers

Advanced traders love Interactive Brokers for its strong trading platform and low fees. In 2019, Interactive Brokers introduced IBKR Lite for beginner investors. The platform offers unlimited free stock and ETF trades (on U.S. exchanges).


  • Over 4,000 fee-free mutual funds
  • Fractional shares
  • Robo-advisor option


  • Hard to navigate website
  • IBKR Pro users are subject to inactivity fees
  • Customer support only available 6 days a week

Crypto or Managed Portfolio?

Both Robinhood and Ally Invest are geared toward younger generations who prefer the convenience of mobile investing. Both are suitable for a beginner investor or even seasoned investors who want to take advantage of lower fees. While Ally Invest is built upon its traditional banking principles, Robinhood is paving its own path in the investment sector.

If you are looking for an investment platform that springboards you into the future, Robinhood will not disappoint. With its sleek mobile app, VIP Gold club, and crypto support, Robinhood is fintech at its finest.

However, if you are interested in linking your banking and investment accounts, Ally Invest is a good option. It offers superior customer service, forex trading, and even a Robo-advisor option that won’t break the bank.

Further Research:

Julie Thompson

Julie is a personal finance blogger with 15 years of experience in investing and maintaining profitable side hustles. She is passionate about helping others learn and utilize financial tools so they can live their best lives. Why are you giving advice on Bilt Wealth? I give advice on Bilt Wealth because I've been making money online since high school. I also manage multiple investment portfolios and run my own freelance writing business. What was your earliest experience with money? I started selling digital artwork online in high school (1999) and I was involved in the management of my first mutual fund when I started college shortly after. Are you more conservative or aggressive with your wealth-building? I just entered my 40s so I am still aggressive with my investments. However, I try to steward my money in a way that I can save, spend, and help others. If you could give people one piece of advice about money, what would it be? Consistently work on your credit score. There have been multiple times in my adult life when I was low on funds and because of my excellent credit score I was able to dig myself out of the financial rut and get back to living the lifestyle that I desired.